Concept-

I wanted to add value to being off our phones and actually taking in our surroundings. This created my campaign look up, the advertising was placed on the floor of pavements to catch the eye of people looking down at their phone. To add a reason for people to appreciate their surroundings I decided to create a social media linked to a QR code that tells you about what is in front of you and allows the consumer to explore Leeds like they’ve never done before.